The Audit & Blueprint Phase
The Diagnostics
We don’t guess; we analyze. Before spending a single dollar on ads, we tear down your current setup to find the ‘revenue leaks.’ We manually test your booking experience on iPhone and Android, ensuring your checkout process is frictionless to prevent cart abandonment.
Ad Account Autopsy
If you have run ads before, we dig into the data. Which keywords wasted money? Which audiences actually converted? We analyze your past Quality Scores and Click-Through Rates (CTR) to ensure we don’t repeat expensive mistakes.
Most agencies skip this step. They launch ads to a slow website or a broken booking flow, burning your budget instantly. We fix the foundation first.
We also spy on every competitor in your city. What keywords are they bidding on? What are their prices? We find the ‘Keyword Gaps’ – high-volume search terms they are missing, so we can dominate them.
- Website Speed & Core Web Vitals Check
- Booking Software Integration Test (Xola/Resova/Bookeo/etc)
- Competitor Keyword Gap Analysis
- Conversion Tracking Health Check
The Strategy Blueprint
Once we have the data, we build your custom roadmap. We determine if your venue needs immediate ‘High-Intent’ traffic from Google Ads to fill this weekend, or if we need to build ‘Awareness’ campaigns on Facebook for long-term growth.
We map out the exact creative assets (photos/videos) we need to design and the specific offers that will beat your local competition.
The Outcome
By the end of this phase, the guesswork is gone. You don’t just get a report; you get a predictable path to revenue. We know exactly what needs to be fixed, which creative angles will work, and the precise keywords we will target to get you the highest ROI.