The Launch & Scale Phase
The Campaign Launch
This is where the magic happens. We flip the switch. We launch your Google Search campaigns to capture high-intent players looking for ‘Escape Rooms near me’ right now. Simultaneously, we activate Facebook & Instagram retargeting to bring back the 95% of visitors who left your site without booking.
Daily Optimization
We don’t just ‘set it and forget it.’ We monitor your account daily. We adjust bids to ensure you are appearing during peak booking hours while conserving budget on slow Monday mornings. We constantly refine the audience to ensure we are reaching decision-makers, not just window shoppers.
Data beats guesswork. We ruthlessly cut the keywords that waste money and double down on the ones that drive actual revenue. This lowers your Cost-Per-Booking every single week.
As data comes in, we start A/B testing. We test different ad headlines, video hooks, and landing page offers against each other. The winner stays; the loser gets cut. This process of ‘Creative Darwinism’ ensures your ads get more profitable the longer they run.
- Negative Keyword Filtering (Blocking bad clicks)
- A/B Testing Ad Creatives & Headlines
- Bid Adjustments for Peak Hours
- Retargeting Audience Segmentation
Scaling & Growth
Once we have a stable ‘Winning Formula’ that fills your weekends, we look at scaling. We increase the budget to target broader audiences, such as Corporate HR Managers for weekday team building or parents for birthday parties. We help you expand from just ‘filling rooms’ to dominating your local market.
Transparent Reporting
You never have to guess if it’s working. We provide a 24/7 Live Dashboard where you can see your ad spend, bookings, and ROI in real-time. No vanity metrics like ‘Impressions’ – just clear data on how much money you put in and how much profit came out.