The Technical Setup Phase
The Implementation
A strategy is useless if the foundation is broken. In this phase, we fix every issue found in the audit. We optimize your website speed to hit 90+ scores, integrate your booking software (Xola, Resova, Bookeo) seamlessly, and ensure your mobile checkout flow is frictionless.
Asset Connection
We connect the plumbing of your marketing engine. This means setting up Google Analytics 4 (GA4), linking your Google Ads account, and verifying your Meta Business Manager. We ensure all platforms are talking to each other so no data gets lost.
If you can't track it, you can't scale it. We set up 'Server-Side Tracking' to bypass ad-blockers and ensure every dollar spent is tracked back to actual booking revenue.
Once the technical foundation is solid, we move to Creative Production. We take your raw room photos and videos and turn them into high-performing ad assets. We design scroll-stopping banners for Facebook and video hooks for Instagram Reels that capture the excitement of your games.
- Server-Side Conversion Tracking (CAPI)
- Custom Booking Widget Styling
- High-CTR Ad Creative Design
- Audience Segmentation Setup
The "Pre-Flight" Check
Before we spend a penny, we test everything. We run ‘dummy bookings’ through your site to ensure the conversion pixels fire correctly. We check that your ‘Thank You’ page triggers the right data back to Google Ads. We ensure there are zero broken links or missing assets.
Ready for Launch
By the end of this phase, your marketing engine is built and fueled up. Your tracking is accurate, your website is fast, and your ad creatives are approved and ready to go. We are now 100% ready to flip the switch and start driving traffic.