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Google Ads
Lock City Adventure
Carrollton, GA
4.7x
ROAS
+156%
Bookings Increase
-42%
Cost Per Click
+23%
CTR Increase
Background
Lock City Adventure is a top-tier escape room destination in Carrollton, GA. Despite having incredible room designs, their digital growth was capped by a "black box" marketing setup. They were spending money on ads but couldn't see which specific rooms or keywords were actually generating revenue.
Challenges
- No integration between Google Ads and Resova, making it impossible to see the actual dollar value of a booking.
- Generic ads that didn't match what players were searching for.
- Not showing up on Google Maps "near me" searches.
- No remarketing to bring back players who left the site.
Our Strategy
- Resova Integration: Synced Google Ads with Resova to enable Value-Based Bidding.
- Themed Campaigns: Aligned specific ad copy with high-intent keywords (e.g., "Team Building," "Date Night").
- Maps Dominance: Launched Local Search Ads to capture the Google Maps 3-Pack.
- Retargeting: Built custom audiences to re-engage "lost" website visitors.
- By fixing the technical foundation, we turned a $2.71K spend into $12.9K in revenue at a 475% ROAS.
The Results
❝ "EscapeX fixed our tracking and got us on the map. We finally see exactly how our spend turns into bookings. The results are undeniable."
Owner