Service file · Snapchat Ads

Snapchat Ads

Engage younger audiences with immersive AR experiences and story-driven campaigns.

45%CTR Increase
Overview

Why It Works for Escape Rooms

Snapchat reaches younger audiences where they plan their weekends with friends. AR lenses and story ads let them step into your world before they ever walk through your door.

We combine immersive formats with location targeting around campuses, downtowns and event venues to turn attention into bookings.

What’s Included
  • AR lens experiences
  • Story ads
  • Geofilter campaigns
  • Dynamic ads
  • Audience targeting
  • Campaign optimization
Technical Breakdown

Inside the Mechanism

Exactly what we configure, build and manage — no black boxes.

AR lens experiencesCustom AR lenses built in Lens Studio — think locked doors, ticking clocks or a player “trapped” in your room — shareable and memorable.
Story adsSequenced story ads that play out like a mini-mystery and end on a booking CTA.
Geofilter campaignsSponsored geofilters around colleges, downtown districts and events near your venue.
Dynamic adsAutomatically generated ads from your rooms and offers, kept fresh without manual rebuilding.
TrackingSnap Pixel and Conversions API so campaigns optimise towards real bookings.
Audience targeting & optimisationLifestyle, interest and location targeting, plus lookalikes of past bookers, refined weekly.
lens-brief.txt
# AR lens concept
TRIGGER   open front camera
EFFECT    chains + padlock close around the user
TIMER     60:00 countdown overlay
CTA       "Can you escape? Book now"
Process

Five Rooms to More Bookings

A clear, repeatable path from audit to scale.

Start Room 01 →
01
Room 01

Audience & location mapping

We identify where your younger audiences are and when they plan outings.

02
Room 02

Concept & lens design

We design AR and story concepts built around your rooms.

03
Room 03

Launch

Story ads, lenses and geofilters go live with tracking in place.

04
Room 04

Optimise

We test creative and targeting weekly to lift click-through and bookings.

05
Room 05

Report

Monthly reporting on reach, engagement and bookings.

Clues & Answers

Frequently Asked

Who is Snapchat best for?

Venues targeting teens, students and young adults — especially for group outings and birthdays.

Do you build the AR lens?

Yes, AR lens experiences are part of the service.

Can I target just my city?

Yes — geofilters and location targeting can be tightly focused around your venue.

Final room

Ready to Get Started?

Book a free strategy call to discuss how we can help your escape room.

  • Free marketing audit of your current campaigns
  • Custom strategy tailored to your escape room
  • No long-term contracts required
  • Results in as little as 2 weeks
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