Dominate local search and capture high-intent customers actively looking for escape room experiences.
When someone types “escape room near me”, “team building activities” or “things to do tonight”, they are ready to book. Google Ads puts your rooms in front of those players at the exact moment of intent — above your competitors and above the map pack.
We don’t optimise for clicks. We connect Google Ads to your booking platform so every campaign is judged on the revenue it actually produces, then let smart bidding chase the bookings worth the most.
Exactly what we configure, build and manage — no black boxes.
| Campaign architecture | Search campaigns split by intent theme — brand, “near me”, team building, birthdays, date night and competitor terms — each with dedicated ad groups, copy and landing pages. Performance Max layered on top for Maps, YouTube and Display reach. |
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| Conversion tracking | Google Tag Manager + GA4 + Google Ads purchase conversions with the real booking value passed dynamically from your booking system (e.g. Resova). Enhanced Conversions enabled to recover attribution lost to cookie restrictions. |
| Bidding strategy | Start on Maximize Conversions to build data, then graduate to value-based bidding (Target ROAS) once conversion volume is stable — so the algorithm prioritises high-value group and corporate bookings. |
| Local visibility | Location assets linked to your Google Business Profile, radius targeting around your venue, and ad scheduling weighted towards the days and session slots you most need to fill. |
| Negative keyword control | Weekly search-term reviews and shared negative lists to block wasted spend on queries like “free”, “jobs”, “DIY”, “printable” and “online escape room”. |
| Reporting | Monthly performance reports tied to bookings and revenue — not vanity metrics — with a live dashboard you can check any time. |
// Fired on the booking confirmation page gtag('event', 'purchase', { transaction_id: 'BK-10482', value: 189.00, // real booking value currency: 'USD', items: [{ item_name: 'The Vault — 6 players' }] }); // → Google Ads bids on revenue, not clicks
We review your account, search terms and wasted spend, then rebuild conversion tracking so every booking reports its true value.
We map every high-intent search in your area to a campaign theme and a matching landing page.
New campaign structure, ad copy, assets and negative lists go live — typically within the first two weeks.
Search-term mining, bid and budget shifts, ad testing and schedule tweaks based on what books.
Once ROAS is proven we scale budget into the winning themes and report monthly on revenue.
Search campaigns can drive bookings within days of launch. Most accounts stabilise after the first 2–4 weeks as tracking data builds and smart bidding learns.
We have integrated Google Ads with Resova for value-based bidding and set up tracking on other popular booking platforms. We confirm your setup on the free strategy call.
No. We don’t require long-term contracts — we earn your business month to month.
Book a free strategy call to discuss how we can help your escape room.
