OMEscape Escape Room

Background

Operating in one of the world’s most competitive market, OMEscape NYC needed to cut through the noise. Despite their premium location and immersive rooms, their ad performance was stagnant, and their cost-per-acquisition was too high for the New York market.

Challenges

• High Competition: Fighting for clicks in a saturated Manhattan landscape.
• Underperforming ROAS: Ad spend wasn't scaling effectively with revenue.
• Broad Targeting: Wasting budget on low-intent traffic outside their core demographic.
• CPA Optimization: Needed to drive down the cost of every "door unlock."

Our Strategy

• Aggressive Geo-Fencing: Restricted spend to high-converting NYC zip codes to eliminate wasted clicks.
• Conversion Value Tracking: Implemented deep-funnel tracking to optimize for total revenue, not just clicks.
• Broad-to-Niche Targeting: Targeted local entertainment-seekers, gamers, and corporate event planners.
• Demand Gen: Used Facebook/Instagram to find new players who weren't searching yet.

The Results

• By combining Search and Social, we cut costs and scaled revenue in a tough market. Turned a $1.71K spend into $6.69K in revenue. Facebook ads outperformed Google on efficiency with a 4.95x ROAS. Market Dominance: Achieved a consistent 3.91x ROAS across the Manhattan area.
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"Competing in NYC is tough, but EscapeX gave us the edge. Our ads are sharper, our tracking is perfect, and our ROI has never been better."
Matt
Owner
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